Revolution Foods: Dinner Hero

In my two years at Revolution Foods, the company launched a new offering: dinner. Initially, it was a consumer product available in stores, and later it transitioned to a direct-to-consumer product, catering to busy moms seeking a quick and healthy dinner solution.

As Senior Designer, I played a key role in the development of this product. Additionally, I temporarily took on the responsibilities of Creative Director, overseeing the creative direction of the brand.

In 2018, the company was ready to shift audiences, wanting to also target busy moms looking for a healthy dinner solution. The Dinner Hero product started as a consumer product in retail stores, and then expanded to a full-fledge pilot DTC product in which we partnered with Ideo to use design thinking to deeply understand the audience's problem and deliver a MVP product.

I co-led the design strategy and execution of the Dinner Hero product line, partnering with the Creative Director to come up with the concept of a cookbook-style front flap. From a DTC perspective, I helped the team successfully test-launch a line of ~12 menu options for an audience of 40 customers. I partnered with R+D on recipe development, led food photography, led designs for brand marketing, and managed the work of a production designer.

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