Revolution Foods was founded by Kir and Kris, two moms who met at Berkeley Haas who had a dream to revolutionize school lunch. Revolution Foods was looking for a brand refresh as it prepared to scale its business from just school lunch across the country to retail lunch products in stores nation-wide.
I was the company's first design hire working along side the Creative Director and a scrappy Marketing team. One major milestone was when the team wanted to hire an illustrator and I insisted that we come together as a team to do it—concept to execution—because I believe in the power of owning key elements of a brand visual language internally.