Sigma

Sigma is a business intelligence (BI) SaaS start-up with a mission to create a more insight-driven world. Their product offers non-technical business experts access to actionable data insights.

My role was to lead their brand refresh and all marketing design with a heavy focus on content marketing (blog, ebooks, and reports) and sales enablement. (Hint: click on the blog image to see more.)

Considering Sigma's purpose/vision is to take down the archaic business intelligence ivory tower, their visual direction had to feel disruptive and fresh within the industry.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Project credits

Role: Art Director + Designer
Designers: Nick Terry, Stephen Del Valle
Head of Marketing: Cristina Bravo Olmo
Agencies: Column Five, Skona + Setka

Sigma

Wanna work together?

Get in touch